The Saga Continues

Now that I can make coffee from home, I desperately regret having been a cheapskate. Going from Keurig to Eight O'Clock is simply not the grand leap I had fantasized about. Better coffee will be procured in short order. I also then forgot to set a timer, so this coffee may has steeped for a bit on the long side.

Today will be filled with SEO goodness. I loathed SEO and SEM working for the agency, it was forced on me, I never felt like I could build an honest relationship with my clients because of the agency environment, and so I approached it with some disdain. Always fun at first, setting clients up I had a good bit of free reign to run down intellectual pursuits, gets boring after that though. I think that's why it took me so long to get "good" at it, about 2 years.

I have always maintained that SEO and SEM efforts were best kept in-house. That it's worthwhile to consult with a professional during setup, and to get a bit of training, but that no one knows your business like you do. Someone who cares, speaks the language, knows about sales and services the moment they change, can respond to customer or social networking feedback in real time with real answers.

Now, I'm that dude. I'm the in-house. And I truly do care about the product. I need this beast to succeed or I will have failed my employers and the faith they have placed in me. That's no short order. That's poached eggs on the sunday morning rush. So here goes, into the  boiling water and vinegar.